This year Mitsubishi launched its Buy Online initiative, allowing customers to buy their new car direct from the Mitsubishis website and do the whole process online.

The first Mitsubishi Buy Online customer has taken delivery of his new car three weeks after ordering his Mitsubishi ASX on his smartphone while on a coffee break at work.

Antony Deane purchased his ASX 3 – the first brand new car he has ever bought – via Mitsubishi Buy Online after noticing the new web-based buying portal on the Mitsubishi Motors in the UK website.

Impressed by the convenience of the new facility, and at having all the information he needed immediately to hand, Antony decided to place his order there and then, completing his purchase in less than 20 minutes by following the simple-to-use steps of the service.

Lance Bradley, Managing Director, Mitsubishi Motors in the UK, said: “We’re delighted that the first Mitsubishi Buy Online customer has taken delivery of his new Mitsubishi. Mr. Deane’s decision to use our new online buying facility and his experience throughout his purchase epitomise why we invested in Mitsubishi Buy Online. An ever-increasing amount of car buyers are considering purchasing their next new vehicle online and giving our customers the option to do this, in addition to providing them with a traditional dealer network, is essential in making their Mitsubishi experience the very best it can be.”